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WHITEPAPER: USABILITY & BUSINESS PROCESSES
This whitepaper will focus on the business benefits of usability and its implementation. It will build a case for good information design of human-computer interfaces and how good design can induce customer action and improve brand perception, loyalty.
 Previous Work
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VISHAL GONDAL
CEO, Indiagames
Vishal founded Indiagames in 1999 and has grown it from a 5 man team to a global operation with over 170 employees. He is involved in starting and growing the Gaming Industry in India.
Previous Guests
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IS YOUR MARKETING SOLUTION YOUR BIGGEST PROBLEM?
Have you had current or potential customers die on you while you are speaking to them? You are giving them this outstanding description of your process and capability and it is going bing, bong, kazoom over their heads. Want to know why this happens asks Sean DSouza. Read on and you will find the whole problem is actually your SOLUTION.
Previous Essays
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STAR TV
Star India wanted a system to capture and retrieve information of artistes for its many projects. Synapse developed an application that allows this information (such as contact details, photographs, video clips, etc) to be easily entered, stored, updated and accessed. This system also uses an intelligent filtering so users can search for artistes based on specific keywords.
Recent Projects [zipped PDF, 176KB]
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TYPOGRAPHY MONOGRAPH
This whitepaper was made in collaboration with Mr M G Moinuddin, a CAG Award winning magazine and newspaper designer. It provides beginners an introduction to Typography.
Download PDF Size: 1.25 MB
See other downloads
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ENTREPRENEUR
Entrepreneur.com offers interesting articles and useful resources on running small businesses. Start-Up Kits are good for those who harbour dream of running their own business but are unsure of what services to offer. Quick-read guides lay out the issues and opportunities. There is enough to read for free, including articles from the magazine of the same name.
Previous Links
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